My Journey Building POPBELA.com
Founded on February 2016 under IDN Media, Popbela.com was the first female-focused digital media dedicated for Millennial and Gen-Z women in Indonesia. I joined the brand on July 2017 as the Editor-in-Chief, and together with our amazing team at IDN Media managed to grow Popbela.com users 10 folds per December 2021.
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Publishing contents revolving around Fashion, Beauty, Career, Lifestyle and Relationship, Popbela.com now have 13 million monthly readers on our website, almost 500.000 engaging followers on Instagram, 1.6 million followers on TikTok, and thousands of community all across Indonesia. Popbela.com is the largest digital female media empowering more women to claim their voice and achieve the long-awaited dream: empowering women to build a better Indonesia.
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During our existence, Popbela.com also created various social campaigns dedicated to help Indonesian women grow exponentially. The highly successful BeautyFest Asia is Indonesia's first and biggest Beauty Festival gathering Beauty Brands, Beauty Creators and Beauty Enthusiasts together to help drive Indonesia's beauty industry to the next level.
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Future is Female program by Popbela.com was first launched in Indonesia Millennial Summit 2020, gathering top female names to share their journeys to the top, enabling future leaders and womenpreneurs to enrich their knowledge to prepare them launching and growing their careers, businesses, and other personal goals.
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Within the global pandemic of COVID-19, we've launched Pejuang Pulih on 2021, a safe space community based program on mental wellness to enlighten and nurture women and men who needs to heal, by providing contents and materials as well as free coaching and therapy for those in need.
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On May 2022, Popbela.com launched Popbela Red Carpet, Indonesia's first live fashion red carpet program with numerous celebrity guest stars talking about their fashion choices, trends, and the latest updates from their lives as well as short-interviews broadcasted live on YouTube and Instagram.
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I believe there are so many room to grow for women in Indonesia to reach our true potential. Together with Popbela.com and IDN Media, I hope we can educate, cater and jump-start our future generation's life quality by delivering targeted contents and programs to enrich and refine Indonesia's future generation.