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Coaching Time: Strategizing Content Using Editorial Plan

Sharing knowledge through Stellar Women Academy.


At POPBELA.com, we have more than 2000 women actively engaging with brands and each other through our community. These are talented, ambitious, critical-thinking females who dreams big and are striving to achieve success on their own terms, and most of them are aspiring content creators. To grow our community, we often share tips and knowledge about various soft skills that women need to have to face the challenge of future work and career, as well as how to build their portfolio.


To cater to the aspiring content creators in our community, we also share a lot about content and marketing strategy, as well as personal branding. With the ever-changing and ever-growing platforms and technology, this is something that we do constantly to keep up with the latest trends and updates. So when Stellar Women approached me to share my knowledge and journey about strategizing a content plan, I instantly jumped into the project.



Stellar Women Academy is a place where people can learn any kind of courses to upgrade their skill through online video learning & interactive live classes. I get to share my experience and journey regarding content strategy, and why a content/editorial plan is a pivotal role for aspiring content creators to grow their audience and community.


A content or editorial plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in our content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Our content plan will both align with our content levels and scale as we increase our content marketing budget.


When it comes to assets, what resonates with our audience can be found via detailed audience analysis and through identifying our content levels, or how our content supports our branding. A lot of aspiring content creators from our community still rely on daily-creation content, and the lack of understanding about content plan importance hinder them from progressing faster and better in maximizing their audience.



The course from Stellar Women Academy can be accessed online in their website, along with other female leaders who shares about their expertise in the industry.

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