POPBELA.com ranked as #1 women's media in Indonesia, December 2021 based on ComScore.
Quick trip down memory lane: POPBELA.com started in 2016 as a Millennial women's website, a vehicle to discover the latest fashion, beauty and lifestyle trends in Indonesia. As the world changed, you guessed it, POPBELA.com did, too. We widened our scope to include content about money, mental health and more.
Since the beginning of the COVID-19 pandemic on 2020, we're trying to reflect on how our contents should change following the shift in our audience. Now more than ever, mental wellness is something that we're trying to give our laser focus on, providing a safe space for Indonesia's younger generation to recuperate within these tough times. Also focusing on Gen-Z users, POPBELA.com encompass the keywords that means the most to our readers, carefully curating subjects to cater to the younger audience while still giving our best publishing in-depth reports and interviews for exclusive articles, podcasts, and long-form videos.
In addition to service content, there'll still be the thoughtful features you've always come to POPBELA.com for. We’ll continue to push and answer the questions that so many of us are thinking, but are sometimes uncomfortable asking out loud. We do this through diverse storytelling and an intimate points of view.
We are a small team trying to bring big changes in our audience's lives, publishing stories that are both educating and entertaining. On December 2021, we have reached a new milestone, having more than 13 million audiences to our website monthly, making POPBELA.com again the number one Millennial and Gen-Z women's media in Indonesia based on monthly users and website visits. For this achievement, I have my team to thank for, and our audience to be grateful about.
Let's keep growing!
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